Site Audit Orbit

Why Every Website Needs a Regular Site Audit

When I started working as a digital marketing consultant, one of the first things I learned was that most business owners treat their website like a set-it-and-forget-it tool. They spend weeks getting the design just right, launch it with a sense of relief, and then move on to running their business. The problem is that websites are never finished. They are living things that change as you add content, as search engines update their algorithms, and as your audience shifts it